Durrës has always been a city others wanted to conquer. Its position on the Adriatic made it one of the most strategic trade points in the Balkans — a gateway between Europe and the East. Yet, after decades under communism, Albania’s main port city emerged weakened and almost invisible to the global market.
The problem wasn’t only lack of infrastructure, but also a mindset shaped by isolation. Local traders were unprepared for competition, innovation, and modern customer expectations. For years, business in Durrës moved slowly, often stuck between tradition and hesitation.
Only recently has serious investment begun to reshape the city’s future. Projects like Durres Yachts & Marina have brought new attention, attracting both tourists and foreign residents who now see Durrës as a potential place to live, drawn by its Mediterranean climate, Adriatic views, and affordable lifestyle.
Ongoing challenges
Still, challenges remain. Businesses face a serious shortage of workers, from qualified professionals to basic service staff, as many locals continue to emigrate to Western Europe. The lack of modern infrastructure, complex bureaucracy inherited from the past, and limited innovation — often a result of educational gaps — make progress slower than it should be.
Despite these struggles, local entrepreneurs are doing everything possible to keep problems out of sight and optimism alive. They’re creating jobs for foreign residents, accelerating digital transformation, and building partnerships both locally and internationally. Their goal is simple: to make Durrës attractive not only for tourists, but for investors and long-term residents as well.
The growing community of expats has already influenced the local business culture, encouraging transparency, efficiency, and higher standards. Their presence proves that Durrës still has what it takes — a strategic location, resilient people, and a new spirit ready to turn challenge into opportunity.
Writing the future
Strong academic results opened the door for me to enter the job market early, where I’ve worked across several demanding fields — from marketing, programming, and design to transport and academia. For years, I’ve been managing a well-known business in Durrës and another in the capital, both focused mainly on international clients. My work keeps me in close contact with businesses in and outside Albania, giving me a broad view of how markets evolve and how trust and clear communication shape every successful partnership. Through this blog, I aim to share real experiences and ideas that support the sustainable growth of local businesses in Durrës.
